Position Paper 4 - Wild Card
Hannah Diffee Professor Reppert International Public Relations May 2024 Position Paper 4 - Wild Card What is Public Relations? No company or organization would thrive without quality public relations strategies. Public relations is a communication process to build mutually beneficial relationships between organizations and the public. "At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization" ( Public Relations Society of America ). Public relations (PR) specialists and firms do various tasks to enhance the image of the person, company, or brand they work for. They may analyze public opinion to protect an organization's reputation, create content to boost customer engagement, and implement programs to reflect a company's values. PR may happen via social media, press conferences, news releases, interviews, and other mean...
